Our story

Fashion that feels like you

Khuwabb — the Urdu word for a dream — started in Lahore with one idea: fashion that feels as good as it looks, with fresh drops every week.

  • 50k+Happy customers
  • 12Drops a month
  • 4.9★Average rating
Smiling woman in a pink outfit
Man in a light kurta on stairs
Friends in a fashion editorial
Man in a light kurta on stairs

Our story

Khuwabb means a dream

Khuwabb — the Urdu word for a dream — started with a simple idea: fashion that feels like you. Easy kurtas, sharp co-ords and statement Eid fits, designed in Lahore and dropped fresh every week.

“Getting dressed should feel like the best part of your day.”Founder, Khuwabb
  • 0k+Happy customers
  • 0New drops a month
  • 0★Customer rating
Our promise

— Team Khuwabb

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Why Khuwabb

Made to be lived in

Soft fabrics, flattering cuts and a fit you can trust — so getting dressed feels easy, every single day.

Our promise
  1. Woman in pink and green sitting on grass
    01

    Soft on skin

    Breathable lawn, cotton and knits that stay comfortable from morning class to late dinners.

  2. Man in a black polo and white trousers
    02

    Cuts that flatter

    Relaxed silhouettes, clean necklines and lengths that look good in every photo.

  3. Woman in a long white dress and sunglasses
    03

    Fit you can trust

    Detailed size charts, true-to-size fits and stylists on WhatsApp if you're between sizes.

  4. Man rolling up the sleeves of his kurta
    04

    Easy, always

    Cash on delivery, quick dispatch and 7-day exchanges — no stress, no questions.

The Khuwabb quality promiseIf anything isn't right, we'll make it right — exchange within 7 days, no questions asked.
  • Colours that stay bright wash after wash
  • Comfortable, breathable fabrics
  • True-to-size fits
  • Free exchange within 7 days

Seen on you

Wear the dream

Fresh drops, easy fits and colours made for your feed.

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Shop the vibe

Dressed for every plan

Campus mornings, weekend brunch or Eid nights — pick the mood, we've got the fit.

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Kind words

Loved by our customers

4.9
Average from verified orders
Read all reviews
Obsessed with the fit! The fabric is so soft and it looks even better than the photos.
A Ayesha K.Lahore · Verified buyerBought Mint printed kurta
Wore the white kurta on Eid and got asked where it's from all day. Clean cut, perfect length.
H Hamza R.Karachi · Verified buyerBought White kurta set
The co-ord is my new uni uniform honestly. Comfy, looks expensive and the colour didn't fade.
M Mehwish A.Islamabad · Verified buyerBought Linen co-ord set
Delivered in two days, packaging was so cute, and the size chart was spot on.
S Sana T.Faisalabad · Verified buyer
Leather jacket fits like it was made for me. Already eyeing the knit next.
U Usman F.Multan · Verified buyerBought Classic leather jacket
Exchange was super easy over WhatsApp. Got my size in three days.
R Rabia N.Peshawar · Verified buyer
1 / 6

Obsessed with the fit! The fabric is so soft and it looks even better than the photos.

Ayesha K.Lahore

The co-ord is my new uni uniform honestly. Comfy, looks expensive and the colour didn't fade.

Mehwish A.Islamabad

Leather jacket fits like it was made for me. Already eyeing the knit next.

Usman F.Multan

Wore the white kurta on Eid and got asked where it's from all day. Clean cut, perfect length.

Hamza R.Karachi

Delivered in two days, packaging was so cute, and the size chart was spot on.

Sana T.Faisalabad

Exchange was super easy over WhatsApp. Got my size in three days.

Rabia N.Peshawar
Questions

Good to know

Need help with sizing?

Our stylists reply on WhatsApp within minutes.

Chat with a stylist
01How long does delivery take?

2–4 working days in major cities and 4–6 days elsewhere in Pakistan. Free delivery on orders over Rs. 5,000.

02Can I pay cash on delivery?

Yes — cash on delivery is available across Pakistan, along with cards and bank transfer.

03What if it doesn't fit?

Exchange any unworn piece with tags within 7 days. Message us on WhatsApp and we'll arrange the pickup.

04How do I find my size?

Every product has a size chart, and our stylists on WhatsApp can help you pick between two sizes.

05How often do you drop new styles?

New pieces land every week. Join the newsletter to get early access before they sell out.

Seen on you

Follow the dream

@khuwabb
  • Free deliveryOn orders over Rs. 5,000
  • Cash on deliveryPay when it arrives
  • 7-day exchangeOn unworn items with tags
  • New every weekFresh drops, every Friday

Come closer

Come say Friends in a fashion editorial hi

Drop by our Lahore store or chat with a stylist from anywhere in Pakistan.