Our story
Dressed in dreams, made by hand
Khuwabb — the Urdu word for a dream — began in a small Lahore studio with one wish: clothes that feel as good as they look, finished by hands that care.
- 120+Artisans
- 40Designs a season
- 2026Lahore
Est. 2026 · Lahore
Our story
Khuwabb means a dream
Khuwabb began with a simple wish — that every woman should feel like the best version of herself, whether she is heading to work, to a dholki or to her own wedding.
We design in Lahore, work with artisans across Pakistan and keep every collection small, so each piece feels special.
“Clothes should feel like a dream you never want to wake up from.”
Founder, Khuwabb
- Artisans
- 120+
- Designs per season
- 40
- Average rating
- 4.9★
From sketch to wardrobe
How a Khuwabb piece is made
Every outfit passes through many hands before it reaches yours — slowly, carefully, and always by people who love the craft.
01
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01 — The sketch
Every print begins on paper
Our designers hand-draw each motif — florals, jaal and buti inspired by Mughal gardens, old Lahore and our grandmothers' trunks.
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02 — The fabric
Woven and dyed for colour that lasts
We choose fine lawn, cambric, chiffon and silk from trusted mills, then dye in small batches so every shade stays rich.
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03 — The embroidery
Thread by thread, by hand
Artisans add the tilla, zari and resham work — some pieces take days for a single neckline.
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04 — The finish
Cut, stitched and checked twice
Every seam is finished, pressed and inspected before it is folded in tissue and sent to your door.
Lookbook
The summer issue
Find your favourite look.
Shop the lookbookKind words
4.9★★★★★from verified orders
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- Free deliveryOn orders over Rs. 5,000
- Cash on deliveryPay when it arrives
- 7-day exchangeOn unworn items with tags
- Custom stitchingTailored to your measurements
Come closer
Visit the atelier
Book a private appointment at our Lahore studio, or chat with a stylist from anywhere in Pakistan.